Nature's Elixir Shampoo
The first-ever 100% grass-fed tallow-based liquid shampoo.
100% Natural
Stimulates Growth
Toxin-Free
For All Hair Types
8oz
16oz
One-time purchase
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Ingredients
Benefits
Highlights
The "NO" List
Lab-made: Our formulas rely only on ingredients sourced from nature, never harsh synthetics, so your skin and hair receive nutrients the body actually recognizes.
Sulfate-Free: Sulfates are cheap detergents that strip away natural oils, leaving skin dry and hair brittle; we keep them out to protect your body’s natural balance.
Paraben-Free: Parabens are artificial preservatives linked to hormone disruption; we use safer alternatives to preserve both your health and product quality.
Silicone-Free: Silicones coat the skin and hair with a plastic-like barrier, blocking true hydration; we believe in nourishment, not masking.
Phthalate-Free: Phthalates are often hidden in fragrance blends and linked to endocrine issues; you won’t find them in any of our products.
Synthetic Fragrance-Free: Synthetic scents often cause irritation, and tend to be hormone-disrupting; we let nature provide the aroma, not chemicals.
Gluten-Free: Even topically, gluten can irritate sensitive skin and those with intolerances; our products are safe and gentle for everyone.
Non-GMO: We avoid genetically modified ingredients to keep our formulas as close to nature’s original design as possible.
Soy-Free: Soy can act as a hormone disruptor for many; we leave it out so your body’s balance is never compromised.
Cruelty-Free: No animal testing, ever. Our commitment is to healing people without harming animals.
"Finasteride and minoxidil had me stuck - worked at first, but once stopped, my hair fell out fast. Switching to real, natural ingredients changed everything. My hair is Fuller, healthier, and actually growing."
Miguel A.
Reverse Osmosis Filtered Water
Toxin Free
Made in the USA
Sustainable
Natural Formula
Gentle Cleanser
Reverse Osmosis Filtered Water
Toxin Free
Made in the USA
Sustainable
Natural Formula
Gentle Cleanser
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See What Everyone Is saying
Whether through age, hormones, stress, or autoimmunity—hair loss is creeping into the lives of millions—possibly including you.
According to the American Hair Loss Association:
85%
of men will experience significant hair thinning by age 50.
40%
of women see noticeable hair loss or thinning by age 50.
16%
of men in their 20s are already losing their hair.
Hair loss affects everyone — your partner, your reflection, your peace of mind. Left unchecked, it morphs into anxiety, erosion of identity, and relentless self-doubt.
Why it works? Key Ingredients
100% Grass-Fed Beef Tallow
Rich in essential fatty acids and vitamins A, D, E, and K, tallow enhances scalp circulation, deeply moisturizes, and conditions hair, promoting strength and reducing breakage.
Organic Rosemary Oil
Supports hair growth by enhancing scalp circulation, and strengthening roots. Rich in antioxidants, it nourishes the scalp and adds shine.
Organic Extra Virgin Coconut Oil
Deeply moisturizes and smooths hair, reduces frizz, strengthens hair, and prevents protein loss. Its antibacterial properties also promote a healthy scalp.
Organic Extra Virgin Olive Oil
Deeply moisturizes and reduces frizz, enriching the scalp with essential nutrients. Its antioxidants protect hair from damage and support healthy growth.
Organic Aloe Vera
Strengthens hair, controls excess oils, alleviates itchy scalp, protects against UV damage, and improves overall hair health, reducing breakage.
Organic Raw Manuka Honey
Locks in moisture, reduces dryness, protects the scalp from environmental damage, and enhances hair softness and shine.
Full Ingredient List
Shampoo Ingredients: All 100% Naturally Derived Ingredients FREE of Hormone Disruptors, Immunotoxins, Endocrine Disruptor
RO Water, Cocamidopropyl Betaine (Coconut Derived), Sodium Cocoyl Isethionate (Coconut Derived), Glycerin, Organic Rosemary Oil, Coco-Caprylate (Coconut Derived), 100% Grass-fed Tallow, Organic Ashwagandha Root Extract, Organic Extra Virgin Coconut Oil, Organic Extra Virgin Olive Oil, Biotin, Organic Aloe Vera, Organic Raw Manuka Honey, Organic Castor Oil, Propanediol (Cane Sugar Derived), Sodium Stearoyl Glutamate (Coconut Derived), Organic Lavender Oil, Sodium Benzoate (Fruit Derived Natural Preservative), Potassium Sorbate (Fruit Derived Natural Preservative)
Conditioner Ingredients: All 100% Naturally Derived Ingredients FREE of Hormone Disruptors, Immunotoxins, Endocrine Disruptor
RO Water, Cetearyl Alcohol (Coconut Derived), Distearoylethyl Dimonium Chloride (Plant Derived), Organic Rosemary Oil, 100% Grass-fed Tallow, Organic Extra Virgin Olive Oil, Propanediol (Cane Sugar Derived), Behentrimonium Methosulfate (Culza Plant Derived), Caprylic/Capric Triglyceride (Coconut Derived), Organic Extra Virgin Coconut Oil, Organic Aloe Vera, Panthenol (Vitamin B5 Derived), Organic Raw Manuka Honey, Organic Lavender Oil, Pentylene Glycol (Cane Sugar Derived Natural Preservative), Cetyl Alcohol (Coconut Derived), Phenethyl Alcohol (Cane Sugar Derived Natural Preservative), Butylene Glycol (Cane Sugar Derived Natural Preservative)
"Doctors said I could not reverse my Alopecia... and I did"
Our co-founder Sammy knows this firsthand. Years ago, he was diagnosed with alopecia universalis — complete hair loss — and was told by doctors there was no real hope for reversal. Instead of accepting that fate, he took a holistic approach: removing toxins from his life, healing his body from the inside out, and harnessing powerful, natural ingredients to restore his scalp’s health.
Why We Don’t Believe in the Usual “Solutions”
The hair loss industry is full of products that promise results — but they often come at a cost. Here’s what you’ve probably seen:
What Makes Us Different?
Grass-fed tallow feeds scalp & promotes real regrowth
Scented with organic essential oils only
100% non-toxic — no PEGs, silicones, or hormone disruptors
Color-safe and gentle on the scalp microbiome
Tested on over 1,000 clients by a celebrity holistic hairstylist
Designed to nourish your scalp - not just coat your hair
Other Brands
Chemical formulas that inflame the scalp and thin hair
"Fragrance" hides endocrine-disrupting chemicals
PEGs, SLS, silicones & preservatives linked to hormone issues
Harsh detergents that strip color and damage skin barrier
Lab-made formulas designed for profit - not biology
Cosmetic coating that masks damage but blocks healing
The Power of Rosemary
In a landmark 2015 study, organic rosemary oil was found to be just as effective as 2% minoxidil (the active ingredient in Rogaine®) for promoting hair regrowth — but without the harsh side effects like irritation and dependency.
That’s why rosemary is the star ingredient in every single haircare formula. From our Vitality Hair Growth Oil to our Shampoo and Conditioner, each product is designed to harness rosemary’s proven ability to:
Stimulate circulation to the scalp
Strengthen follicles
Support thicker, healthier hair over time
You are not alone. Real success stories.
Frequently Asked Questions
No matter what your question is, our team of experts is always on hand to provide you the best answer.
Email us at sales@vitaprima.com anytime.
Does it have preservatives?
What is our shampoo Natural Preservative?
With natural water based formulas, clean preservatives are necessary to protect from mold or pathogenic microorganisms. We preserve our shampoo formula with safe, COSMOS-approved ingredients known as potassium sorbate (from mountain ash berries) and sodium benzoate (found naturally in apples and cranberries)—widely accepted in clean beauty to protect against microbial growth without disrupting your health. Despite using clean, naturally derived preservatives, we keep them at MINIMAL levels—ensuring the majority of the formula is packed with nutrient-rich, functional ingredients.
What is our conditioner Natural Preservative?
With natural water based formulas, clean preservatives are necessary to protect from mold or pathogenic microorganisms. We preserve our conditioner formula with Linatural® Ultra-3 — a COSMOS-approved natural preservative system made from plant and coconut-derived pentylene glycol, propanediol, and phenethyl alcohol. It offers broad-spectrum microbial protection without synthetic preservatives, hormone disruptors, or known immunotoxins. Despite using clean, naturally derived preservatives, we keep them at MINIMAL levels—ensuring the majority of the formula is packed with nutrient-rich, functional ingredients.
Is it color-safe?
Yes. Our formulas are free from sulfates, harsh detergents, and other stripping agents that can fade color. The nourishing, pH-balanced ingredients actually help maintain vibrancy and shine in color-treated hair.
What if it doesn’t work for me?
We stand behind every bottle with our 60-Day Money-Back Guarantee. If you don’t see or feel a difference, reach out within 60 days of delivery. We’ll guide you through a feedback process and make it right. Only valid for first-time buyers. Read more here.
Why does it have lavender?
In the small, therapeutic amount we include, lavender is incredibly healing. It soothes inflammation, calms the nervous system, even helps with scalp repair which was a made it a key ingredient for our founder's hair growth. We only use pure essential oil, never synthetic fragrance, and always prioritize safety.
Will this product alone grow my hair?
Our ingredients have been clinically shown to support hair growth, thickness, and scalp health on their own. But we always encourage a holistic approach for the best results: nourishing your body with clean foods, prioritizing restful sleep, reducing stress, and eliminating other toxins from your routine.
How do I use the products?
Refer to this link for a guide on how to use each product.
Why is it more expensive than other shampoos and conditioners?
Because we refuse to compromise. Every ingredient is chosen for its purity, potency, and proven benefits with no fillers and no cheap substitutes. Our formulas are crafted in small batches with nutrient-dense botanicals and premium, 100% grass-fed tallow that simply cost more to source. This isn’t just shampoo, but a long-term investment in the health of you and your loved ones.
Where are your ingredients sourced and products made?
We proudly formulate and produce everything right here in the USA. Our ingredients are ethically sourced, and always traceable so you know exactly what’s in your bottle and where it came from.
What about the few “science-y” ingredients? Are they as natural as they sound?
All of our ingredients and cleansers are naturally derived:
Reverse Osmosis (RO) Water
Ultra-purified water free from impurities, heavy metals, and toxins. Provides a clean, stable base that enhances ingredient performance and is gentle on sensitive skin and scalps.
Cocamidopropyl Betaine (Coconut-Derived)
A natural gentle, coconut-derived cleanser that creates a rich lather while helping to lift dirt and excess oil without stripping the scalp. Balances cleansing power with scalp-friendly softness — ideal for daily use and sensitive skin.
Sodium Cocoyl Isethionate (Coconut-Derived)
A ultra-mild, coconut-derived cleanser known as “baby foam” for its creamy lather and gentle touch. Effectively removes buildup while preserving the scalp’s natural moisture barrier — ideal for sensitive skin and daily use.
Coco-Caprylate (Coconut-Derived)
A lightweight, coconut-derived emollient that gives hair a silky, smooth feel without greasiness. Enhances shine, softness naturally.
Propanediol (Cane Sugar-Derived)
A natural, skin-friendly humectant derived from cane sugar. Helps attract and retain moisture, enhances ingredient absorption, and boosts preservation—without irritation or residue.
Sodium Stearoyl Glutamate (Coconut-Derived)
A gentle, coconut-derived emulsifier that helps blend oils and water while conditioning the scalp and hair. Biodegradable, non-irritating, and supports a healthy skin barrier.
Sodium Benzoate (Fruit-Derived Natural Preservative)
A gentle, COSMOS-approved preservative naturally found in fruits like apples and cranberries. Helps prevent microbial growth and keeps the formula fresh—without disrupting hormones or irritating sensitive skin.
Potassium Sorbate (Fruit-Derived Natural Preservative)
A mild, COSMOS-approved preservative naturally found in berries. Effectively protects against mold and yeast while remaining non-toxic, non-irritating, and safe for sensitive scalps.
Reverse Osmosis (RO) Water
Ultra-purified water free from impurities, heavy metals, and toxins. Provides a clean, stable base that enhances ingredient performance and is gentle on sensitive skin and scalps.
Cetearyl Alcohol (Coconut-Derived)
A creamy, coconut-derived emulsifier that softens hair, smooths texture. Non-drying and scalp-friendly, it adds richness without buildup
Distearoylethyl Dimonium Chloride (Plant-Derived)
A natural COSMOS-approved, plant-based conditioning agent that softens, detangles, and reduces frizz—without buildup or irritation. A gentle, biodegradable alternative to harsh synthetics.
Propanediol (Cane Sugar-Derived)
A plant-based humectant that draws in moisture, enhances ingredient performance, and helps keep formulas stable and skin-friendly.
Behentrimonium Methosulfate (Culza Plant-Derived)
A COSMOS-approved, gentle conditioner derived from the Culza plant that softens, detangles, and smooths hair without buildup—safe for sensitive scalps and often misunderstood due to its name (it’s not a sulfate).
Caprylic/Capric Triglyceride (Coconut-Derived)
A lightweight, fast-absorbing emollient derived from coconut that helps soften hair, smooth texture, and enhance nutrient delivery without leaving a greasy feel.
Panthenol (Vitamin B5-Derived)
A pro-vitamin that deeply hydrates, strengthens hair, and enhances shine while soothing the scalp and reducing irritation.
Pentylene Glycol (Cane Sugar-Derived Natural Preservative)
A natural preservative, multifunctional ingredient that enhances product absorption, and helps prevent microbial growth—gentle and effective.
Cetyl Alcohol (Coconut-Derived)
A plant-based fatty alcohol that conditions, softens, and thickens without drying or irritating the scalp—non-comedogenic and scalp-safe.
Phenethyl Alcohol (Cane Sugar-Derived Natural Preservative)
A gentle preservative with natural antimicrobial properties and a light floral scent—helps keep formulas fresh without harsh chemicals.
Butylene Glycol (Cane Sugar-Derived Natural Preservative)
A cane sugar-derived preservative that boosts moisture, improves texture, and enhances the performance of other ingredients—skin-safe and non-irritating.
Love the shampoo and conditioner so far ..Hair has never felt or looked better!!
So far I love it...Hair looks ,feels great..Just waiting on the conditioner.
I am new to Nature’s Elixir conditioner. So far so good! I love the rosemary smell and I do feel like it is nourishing my curly hair. I really like how it came in a glass bottle. Little detail like that make me happy
This product is great so far. Just 2 weeks in amd i am very happy about and will be ordering more soon.
I noticed the difference the very first time I used it. My hair felt clean and it is definitely more manageable.