Experience the shower your hair & skin have been waiting for.
Every drop runs through your hair, across your scalp and over your skin. Our 20-stage filtration system helps reduce fluoride, chlorine, heavy metals and hard water minerals — so every drop is working for you, not against you.
You upgraded your shampoo. Your skincare. Your nutrition. Now upgrade your water.
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Filtered Shower Head
Experience the shower your hair and skin have been waiting for.
Meticulously engineered with our patented multi-stage filtration system to help reduce fluoride, chlorine, heavy metals, hard water minerals, and other common water impurities that are potential contributors to dry skin, scalp irritation, buildup, hair thinning, excessive shedding, and dull, lifeless hair.
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The Problem With Hard Water
Hard water contains dissolved minerals and may carry other common water impurities. Over time, these can leave buildup on the hair, scalp, skin, and shower surfaces. This buildup may contribute to dry or irritated skin, an uncomfortable scalp, increased breakage, and hair that feels dull, rough, or difficult to manage.
Although municipal water is treated for safety, it is not necessarily optimized for the health and appearance of your hair and skin.
What is Removed
Our 20-stage filtration system is designed to help reduce:
Chlorine and fluoride
Heavy metals, including lead and mercury
Hard-water minerals and sediment
Pesticides and herbicides
Mold and mildew spores
Bacteria
Volatile organic compounds and other common water impurities
Replace the cartridge approximately every three months for optimal filtration performance.
The Benefits
Filtering your shower water helps create a cleaner foundation for your hair and skincare routine. With consistent use, you may experience:
Softer, shinier-looking hair
Less mineral buildup and dryness
A cleaner, more balanced scalp environment
Reduced breakage and excessive shedding associated with buildup
Softer, clearer-looking skin
Powerful, comfortable water pressure
A fresher and more enjoyable shower experience
Individual experiences may vary depending on your local water quality, hair type, skin, and routine.
Why Vitamin C and E
Unlike traditional shower filters that only remove impurities, each Vita Prima cartridge is also infused with Vitamins C and E.
Vitamin C helps neutralize chlorine, while Vitamins C and E provide antioxidant support for healthier-looking hair and skin.
Combined with the 20-stage filtration system, they help support softer hair, a more comfortable scalp, and clearer-looking skin with every shower.
Most filters only subtract. Ours filters unwanted impurities while adding something beneficial back into your shower experience.
How to Install
No plumber or special tools are required. The Vita Prima Filtered Showerhead has a universal fit and installs in minutes:
Unscrew and remove your existing showerhead.
Wrap the shower arm threads with the included Teflon tape.
Twist the Vita Prima Filtered Showerhead securely into place.
Turn on the water and check for leaks. Tighten with the included wrench if necessary.
Your box includes the premium showerhead, 20-stage filter cartridge inside the showerhead, stainless-steel mesh filter, Teflon tape, installation wrench, and step-by-step instructions.
What’s in your water?
Hard water and common contaminants can build up on your hair and skin over time, leading to dryness, dullness, breakage, and irritation.
of U.S. households are estimated to have hard water, affecting the condition of your hair and skin.Source: USGS National Water-Quality Assessment Program
Potential effects of hard water
Municipal water is treated to be safe to drink. Nobody treats it to be kind to your hair and skin.
On your hair
Texture
- Hair thinning
- Excessive shedding
- Dry, brittle hair
- Breakage
Appearance
- Frizz
- Dull, lifeless hair
- Lack of shine
Manageability
- Product buildup
- Difficulty managing hair
On your scalp
Comfort
- Dry scalp
- Scalp irritation
- Itchiness
Visible signs
- Flaking
- Dandruff
- Buildup
Overall
- Poor scalp environment
On your skin
Hydration
- Dry skin
- Tight skin
Irritation
- Redness
- Irritation
- Sensitive skin flare-ups
Appearance
- Rough texture
- Breakouts
- Dull complexion
Check your local
water report
Water quality varies by location. See what’s in your water.
20 stages. Removes what you can’t see.
Our 20-stage filtration system reduces harmful contaminants so you can shower in cleaner, healthier water.
Chlorine andFluoride
Heavy Metals(Lead, Mercury)
Pesticides
Herbicides
Mold & MildewSpores
Bacteria
Sediment
Volatile OrganicCompounds
Replace the filter every 3 months for best results.
A fresh 20-stage cartridge every 3 months keeps performance where it started.
Same showerhead, split down the middle. The right side is what mineral buildup, scale and rust actually look like after living in an unfiltered shower.
What you will experience
Softer, shinier hair
Transform dry, dull, lifeless hair into softer, shinier, healthier-looking strands that feel smoother, lighter and easier to manage after every shower.
Clearer, healthier skin
Enjoy softer, smoother, more hydrated skin while helping reduce dryness, clogged pores, irritation, redness and water impurities that may contribute to acne, breakouts, fine lines, wrinkles and an imbalanced skin barrier.
Reduce shedding
Help create a cleaner, healthier scalp environment by reducing common water impurities that can be major contributors to hair thinning, excessive shedding, buildup and weakened-looking hair.
Improve your scalp environment
Help soothe a dry, itchy, irritated scalp while reducing buildup that may contribute to flaking, dandruff and scalp discomfort.
Filters out the bad stuff
Our 20-stage filtration system is designed to reduce fluoride, chlorine, heavy metals, hard water minerals and other common water impurities — so every shower supports healthier-looking hair, scalp and skin instead of working against them.
Your daily vitamin shower
Infused with Vitamins C & E to elevate every shower into a more nourishing experience, leaving your hair and skin feeling softer, healthier and revitalized.
Beautiful design. Effortless installation.
Installs in minutes with detailed step-by-step instructions, fits most standard shower arms, and adds a clean, premium look to any bathroom.
A shower worth looking forward to
Imagine standing beneath a pristine spring-fed mountain waterfall, except you can adjust the temperature to your liking. Now bring that feeling home with cleaner, Vitamin C & E infused water, enhanced water pressure and the world's finest natural ingredients. When everything touching your body is finally working for you instead of against you, every shower becomes an investment in your health and peace.
We put something back in
Vitamins C & E play an important role in healthy hair and skincare, which is why we infused every filter cartridge with both. Together with our clean, 20-stage filtered water, they help support fuller, healthier-looking hair, clearer-looking skin, and visible results you can feel every time you step out of the shower.
Most filters only subtract. This one subtracts and then adds.
Every 3 months keeps it working like new.
Shop the replacement cartridge →
Everything you need
- ✓Premium shower head
- ✓20-stage filter cartridge
- ✓Stainless steel mesh filter
- ✓Teflon tape
- ✓Installation wrench
- ✓Easy step-by-step instructions
3 simple steps
No plumber. No special tools. Installs in minutes.
Unscrew
the old one.
By hand.
No special tools.
Wrap and twist
on with included Teflon tape.
Teflon tape is
in the box.
Turn it on.
That’s it.
You’re showering in
filtered water.
The Perfect Pair
Our shampoo and conditioner are designed to nourish your hair. Our shower filter helps create a cleaner foundation before you even open the bottle. Together, they create the ultimate holistic shower routine.
Frequently asked
How often should I replace my filter?
For optimal performance we recommend replacing the filter cartridge every 3 months, depending on your household's water quality and daily usage. The showerhead itself is built to last — you replace the filter, not the entire unit.
Will it fit my shower?
Yes. Our shower filter is designed to fit most standard shower arms and installs in just minutes with no special tools required.
What does the filter remove?
Our 20-stage filtration system is designed to help reduce fluoride, chlorine, heavy metals, hard water minerals, sediment, rust, mold spores, pesticides and herbicides, along with other common water impurities.
Will it reduce my water pressure?
No. Our showerhead is engineered to provide a powerful, satisfying shower experience while delivering advanced filtration.
Is the filter infused with Vitamins C & E?
Yes. Every filter is infused with Vitamins C & E to elevate your daily shower experience while complementing cleaner, filtered water.
Can this help with hair and skin concerns?
Many people overlook their shower water as part of their daily routine. By helping reduce common water impurities, our filter supports a cleaner environment for healthier-looking hair, a more comfortable scalp and softer-feeling skin. Individual experiences will vary.
Is it difficult to install?
Not at all. Installation takes just a few minutes, and every showerhead includes easy step-by-step instructions.
Is this compatible with Vita Prima hair and skincare?
Absolutely. We designed our shower filter to complement a clean, holistic routine. Pairing cleaner water with thoughtfully formulated hair and skincare products creates the ideal foundation for your daily ritual.
Why is fluoride reduction important?
Unlike many traditional shower filters, our filtration system is specifically designed to help reduce fluoride alongside chlorine, heavy metals and other common water impurities.
Don't let your water work against you
Every shower is an opportunity to nourish your hair and skin.
Shop the filtered showerhead